Monday, 5 September 2011

Ella Tino Fashion Boutique 2011

This year I have worked with Ella Tino to help them to create images for their online store.


I wanted to create outdoor/location images that emphasised that we were using their summer collection of clothing.  I tried to use the natural light from the sun to portray heat to make the images slightly 'sweaty' and sexy. 
I chose to shoot from the ground up on this image to portray a subliminal feeling of power.  I wanted to take the emphasis away from the fact that the model was wearing next to nothing and bring it towards a sexy 'powerful' image.

For this image I wanted the focus to be on the jewellery.  I increased the saturation of the image to make the colours more vibrant to again show that this was Ella Tino's summer collection.

I oiled up the models legs and took this image as the sun was setting.  Having the sun at a lower angel, I was able to light up her legs better, and the extra shine made her look sexier.  I structured this pose as I wanted her to look quite angular if that makes sense, to add more to the image.

The focus of this image was on the shoes.  Again a shot from the ground enabled me to get everything in the image while again portraying a very confident and sexy woman.

Mash xx

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